It’s a Tuesday evening, and Pullman Square is packed. Live music under the grandstand. Why can’t someone do this in your hometown?
The secret is in a question.
I walked in the Jos. A. Banks store at Pullman Square. The clerk says, “What brings you here?”
“Coffee,” I said.
It’s not what she meant, but it was true. We had stopped in for a cup of coffee. Then we discovered the music. Then I shopped. My wife shopped. Then we listened to music again.
That is the secret. Multiple reasons for people all day and all night to come by. It works.
Spaces for People 